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Risk Communication


Risk Communication - CSILCMC3030

Course Description:


Risk issues and their successful management belong on any organization’s agenda and inevitably call for effective risk communication with internal and  external stakeholders. Executed the right way, risk communication enables anorganization to prevent crises and to protect and even enhance stakeholder relationships, organizational reputation, and the bottom line.

This two-day course covers:

• Definitions and views of risk and risk communication
• Why communicating risk information is difficult
• How risk communication relates to crisis preparedness planning
• Techniques for identifying, analyzing and prioritizing stakeholders
• Stakeholder issues and their risk communication relevance
• How the mass media translate risk information
• Utilizing the mass media to effectively communicate risk information
• Effective development and delivery of risk communication messages
• Risk communication planning process
• Advanced risk communication techniques
• Keys to successful risk communication
• Why risk communication is not as well known as crisis communication
• Is your organization prepared to effectively communicate risk information?

Audience:

The intended audience for this Risk Communication course consists of organizational decision makers who may have to communicate risk information to internal and external stakeholders. Managers from all functional areas and hierarchical levels, including senior management, crisis management team members, BCP and public affairs professionals, and primary and backup spokespersons, should consider attending this course.